January 11, 2016

Integrated Marketing has quickly replaced Big Data as today’s catch phrase, it’s critical for brands and marketers alike to understand how these two have directly impacted advertising budgets.  We have more data at our finger tips today than ever, but correctly utilizi...

January 4, 2016


An annual marketing plan will keep your business on track with goals and objectives for the year and will also maximize marketing opportunities and budgets. A solid marketing plan should be structured with a disciplined approach to reaching your business goals and obj...

October 14, 2015


Customer analytics refers to the processes and technologies that give organizations the insight necessary to deliver offers and information that are valuable, interesting, relevant and timely. 


Customers are more connected than ever, empowering them with information t...

October 5, 2015


First, let me address all of the marketing naysayers that don’t promote this tactic and worse claim it isn’t effective anymore… you’re wrong! I was going to write this in a different, much softer, more politically correct way, but decided against it.


Now that we have...

September 21, 2015

Well I started to write about this and as often happens this dropped into my mailbox. 



At a time when social media marketing is the rage, email marketing is still the top revenue generator outside of organic search.  Read More.

September 8, 2015

Google is definitely a recognizable brand. The familiar name has even been converted to a verb, to describe the act of doing a web search, much like Xerox at one time was synonymous with making copies. So why does one of the most iconic internet companies around feel t...

September 1, 2015

What do unanswered calls cost your business? Recent studies show 94% of new customers whose calls go unanswered choose to go with another company instead of leaving a message and waiting! Today’s consumers want an immediate response.


So with all this information in han...

August 21, 2015

These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little hearts out.  So direct mail (the kind that the postman puts in your mailbox, remember?) must be dead in the water…Right? Wrong. Did you know that 65% of consumers...

August 17, 2015

The history of marketing and advertising is heavy with examples of maximizing the value of minimalistic interactions. Impressions, views, clicks, and calls have given way to likes, fans, followers, shares and pins. All have become examples we claim are engagement. It i...

August 7, 2015

No doubt you’re familiar with the adage about a bird in the hand being worth two in the bush. A quick Google search will reveal that there are several origins and variations. The meaning of them all is essentially the same.  The advantage you have is better than the pr...

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