These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little hearts out. So direct mail (the kind that the postman puts in your mailbox, remember?) must be dead in the water…Right? Wrong. Did you know that 65% of consumers of all ages have made a purchase as a result of direct mail? Did you also know that direct mail receives more than triple the amount of response rates as electronic mail? It looks to me like direct mail is doin

The history of marketing and advertising is heavy with examples of maximizing the value of minimalistic interactions. Impressions, views, clicks, and calls have given way to likes, fans, followers, shares and pins. All have become examples we claim are engagement. It is a shame that this word has come to symbolize something that has very little real value. It would be stupid to claim that these things are not important as they are required interactions to start the process, b

No doubt you’re familiar with the adage about a bird in the hand being worth two in the bush. A quick Google search will reveal that there are several origins and variations. The meaning of them all is essentially the same. The advantage you have is better than the prospect of a greater possibility. Well, this is especially appropriate when talking about customers. Ask any salesperson and everyone would tell you the same thing. Relationship is the most important advantage y