Customer analytics refers to the processes and technologies that give organizations the insight necessary to deliver offers and information that are valuable, interesting, relevant and timely. Customers are more connected than ever, empowering them with information to make good buying decisions. With growing mobile access to information anywhere, anytime, such as, where to shop, what to buy, and how much to pay, it is increasingly important to predict how customers will beha

First, let me address all of the marketing naysayers that don’t promote this tactic and worse claim it isn’t effective anymore… you’re wrong! I was going to write this in a different, much softer, more politically correct way, but decided against it. Now that we have addressed the naysayers, let’s get into why every small business should be doing direct mail. After all, in this interactive age when everyone is blogging, watching YouTube, and updating their status on Facebook,