Integrated Marketing has quickly replaced Big Data as today’s catch phrase, it’s critical for brands and marketers alike to understand how these two have directly impacted advertising budgets. We have more data at our finger tips today than ever, but correctly utilizing it has only been mastered by a select few. With today’s available technology, integrated marketing is taking real time information and quickly changing the dynamics within a company regardless of size and bu

An annual marketing plan will keep your business on track with goals and objectives for the year and will also maximize marketing opportunities and budgets. A solid marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year. Here are 3 things to consider when developing an Annual Marketing Plan… Review the Previous Year