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October 14, 2015


Customer analytics refers to the processes and technologies that give organizations the insight necessary to deliver offers and information that are valuable, interesting, relevant and timely. 


Customers are more connected than ever, empowering them with information t...

October 5, 2015


First, let me address all of the marketing naysayers that don’t promote this tactic and worse claim it isn’t effective anymore… you’re wrong! I was going to write this in a different, much softer, more politically correct way, but decided against it.


Now that we have...

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