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August 21, 2015

These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little hearts out.  So direct mail (the kind that the postman puts in your mailbox, remember?) must be dead in the water…Right? Wrong. Did you know that 65% of consumers...

August 17, 2015

The history of marketing and advertising is heavy with examples of maximizing the value of minimalistic interactions. Impressions, views, clicks, and calls have given way to likes, fans, followers, shares and pins. All have become examples we claim are engagement. It i...

August 7, 2015

No doubt you’re familiar with the adage about a bird in the hand being worth two in the bush. A quick Google search will reveal that there are several origins and variations. The meaning of them all is essentially the same.  The advantage you have is better than the pr...

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