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September 8, 2015

Google is definitely a recognizable brand. The familiar name has even been converted to a verb, to describe the act of doing a web search, much like Xerox at one time was synonymous with making copies. So why does one of the most iconic internet companies around feel t...

August 17, 2015

The history of marketing and advertising is heavy with examples of maximizing the value of minimalistic interactions. Impressions, views, clicks, and calls have given way to likes, fans, followers, shares and pins. All have become examples we claim are engagement. It i...

July 20, 2015

I am looking for the silver bullet. I have heard this so many times, it has worked its way into my lexicon of phrases.  I have used it way too often when describing the search for a perfect solution to a problem, yet when talking to prospective marketing customers,...

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