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January 4, 2016


An annual marketing plan will keep your business on track with goals and objectives for the year and will also maximize marketing opportunities and budgets. A solid marketing plan should be structured with a disciplined approach to reaching your business goals and obj...

October 5, 2015


First, let me address all of the marketing naysayers that don’t promote this tactic and worse claim it isn’t effective anymore… you’re wrong! I was going to write this in a different, much softer, more politically correct way, but decided against it.


Now that we have...

August 21, 2015

These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little hearts out.  So direct mail (the kind that the postman puts in your mailbox, remember?) must be dead in the water…Right? Wrong. Did you know that 65% of consumers...

July 24, 2015

Most businesses get into social media marketing expecting to see a big return on their investment. The expectation is that new customers will come in by the hundreds, and that the revenue generation will be huge! However, this is rarely the case. It takes time to build...

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